RFID-Powered Efficiency: Haikang Borui Doubles Ski Resort Operational Performance

As ice and snow sports gain momentum, ski resorts are experiencing record visitor numbers while grappling with operational challenges: long queues for equipment rental, congestion at cable car checkpoints, disorganized coach scheduling, and low secondary consumption conversion rates. These pain points are exacerbated by low temperatures, rain, and snow in winter. Leveraging its full-industry-chain technical expertise and scenario-adaptive capabilities, Jiangsu Haikang Borui's RFID technology addresses these winter operational hurdles through extreme environment adaptation, operational process optimization, and safety management enhancement. Key advantages include: 

1. Exceptional Extreme Environment Adaptability: Stable and Durable 

Ski resorts' low-temperature and high-humidity conditions pose severe tests for equipment performance. Haikang Borui's RFID tags are specifically optimized for such environments, boasting a -40℃ ultra-low temperature resistance and IP68 waterproof rating to withstand snow, rain, and freezing damage, preventing tag failure. Additionally, the company mass-produces specialized tags (including anti-metal variants) that adhere securely to metal or high-wear snow gear such as skis and boots. Even after prolonged friction and impact during use, these tags maintain reliable identification performance, adapting seamlessly to the complex hardware requirements of ski resorts. 

2. Streamlined Service Processes: Enhanced Visitor Experience 

Centered on RFID smart wristbands, the technology creates a closed-loop visitor service system. Wristbands enable second-level entry verification and automatic cable car access authentication, eliminating the need for visitors to repeatedly retrieve tickets in cold weather. This boosts cable car throughput by over 40%, ending queue congestion. Integrated with payment functionality, wristbands allow contactless transactions for food, beverages, and equipment rentals, solving the inconvenience of using mobile phones or cash in snowy conditions. As unique identifiers, wristbands also link to services like coach bookings, enabling one-stop seamless travel. 

3. Optimized Operational Management: Reduced Costs 

Targeting core pain points in equipment rental, UHF RFID tags store gear specifications (model, size, etc.). Staff can complete equipment identification in 1 second using handheld terminals, with rental procedures finalized in 3 minutes—60% more efficient than manual registration. During returns, RFID portal gates automatically identify equipment, enabling instant deposit refunds and real-time status recording to avoid damage disputes. Additionally, the backend system synchronizes inventory data in real time, triggering automatic alerts for stock shortages to facilitate timely allocation. This reduces both visitor waiting times and equipment idleness while significantly cutting labor costs in rental and inventory management. 

4. Data-Driven Decision-Making: Precision Operations 

Haikang Borui's RFID technology integrates data across all ski resort scenarios. Tags collect visitor data (entry times, slope usage, consumption preferences, equipment utilization frequency) and transmit it to an intelligent cloud platform, generating visual reports. Operators can gain insights into the needs of specific customer groups (e.g., families, beginners) to design tailored ski packages. By analyzing passenger flow heatmaps, resorts can guide visitors to off-peak areas. The system also tracks the full lifecycle of snow gear, automatically alerting for maintenance when usage thresholds are exceeded—reducing equipment wear rates by 25% and providing reliable data support for equipment maintenance and operational strategy adjustments. 

5. Strengthened Safety Management: Mitigated Operational Risks 

Combining RFID with AI technology, the solution enables precise monitoring of visitors and staff. Readers installed at key slope locations real-time track crowd density, issuing alerts when areas exceed capacity to prevent collisions. Supported by proprietary technologies, the system can track the movement of staff or visitors in restricted zones. In cases where personnel are obscured by equipment, RFID positioning and AI video recognition complement each other to complete trajectory tracking, ensuring safety and building an intelligent security barrier for ski resorts. 

From enhancing visitor experiences to boosting operational efficiency, Haikang Borui leverages RFID technology to build an intelligent ski resort operation system integrating "seamless services, smart management, and data-driven decision-making." This winter, let technology empower the ice and snow economy, unlocking a new paradigm for ski resort operations!