October Highlight: Huake Pharmaceutical and Haikang Borui Forge Strategic Cooperation

On the afternoon of October 24th, the 32nd China International Advertising Festival and the 3rd Beauty & Cosmetics Brand Ecosystem Conference were grandly held at the Jinlongtan Yurui Hotel in Haidian District, Beijing. As an annual grand event gathering the innovative vitality of the industry, this conference closely follows the pulse of industry development, builds a platform for in-depth exchanges among all parties in the cosmetics industrial chain, explores new paths for brand growth, and promotes the innovation of marketing models and the international development of brands.

During the event, Huake Pharmaceutical Technology Co., Ltd. and Jiangsu Haikang Borui Electronics Co., Ltd. officially launched their strategic cooperation. The two parties will focus on the in-depth application of RFID technology in the beauty industry, jointly promote the digital transformation of the industry, and build a beauty Internet of Things (IoT) data ecosystem.

This cooperation aims to achieve complementary advantages and fully inject the "smart genes" of RFID technology into the beauty industry. Centered on full product lifecycle management, the cooperation will cover multiple links including production traceability, warehousing and logistics, and terminal sales. It will create a benchmark case of digital transformation in the beauty industry through technology empowerment. This cooperation not only marks the strategic upgrade of the business layout of the two enterprises, but also an active response to the "technological and intelligent" development trend of the beauty industry. It injects new momentum into the high-quality development of the industry, helps the entire industry achieve digital upgrading, and promotes the formation of a virtuous development pattern where technological innovation and industrial upgrading mutually promote each other.